Michael Baker

These are screenshots of some of my work with USAA. Pictured are snippets of informational modals, warning messages, overall in-flow work, and exit modals, which are B2C content. There is also B2B content, including technical writing and instructional copy examples.

At USAA, the challenge is updating legacy content across mobile and web experiences to make complex insurance and financial processes easier for members to understand. I write, rewrite, and refine member-facing copy so it’s clear, consistent, and compliant.

These are snippets of some of my in-flow work with Albertsons/Bottle Rocket. The images reflect the shopper, the end user, and the steps they take to complete each action within the experience, push notifications they'll receive, and more..

At Bottle Rocket Studios, I led the writing work for a large project that unified the experience for Tom Thumb and Albertsons’ grocery-delivery app. The challenge was combining two different user paths, the store employees fulfilling orders and the customers placing the

I was the editor for this entire project. I also formatted the book as well.

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Product Description

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The combination head promot...